ついに出たビジネスモデル!評判・口コミの独立起業

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zoom RSS お金をかけずに認知度を上げる方法!

<<   作成日時 : 2011/09/18 21:16   >>

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広告は、チラシ・新聞・折り込み、ネットなど多種多様な媒体がありますが、

これから新規出店や移転をされる場合

既存の媒体とは全く異なる方法で、無料で認知度を上げる方法があります。

それは、出店の立地を考えるとスグ分かります。

ほとんどの方が、人通りの多い、人口の多い、交通量の多い地域を出店候補地として狙っていますが、

家賃も高く、リスクも高いです。例えば、実際に多くの飲食店などでも、
初めて1店舗目を新規開業される方に多いのですが、

周囲の反対を押しきってでも、好立地にお金をかけ殆ど失敗・撤退される事が多いのが現状です。

でも立地が。。。という方。 そこで発想の転換!

地方や郊外でも、人が比較的に集まりやすい場所があります。

スーパーや市役所は、用事の目的がハッキリしており、心理的にスキがなく
また商売上の競合店の近くはNGでしょう。

そこで、用事は、「お迎え」か「見学」といった20代〜30代の層がメインの集客施設?

それは、ズバリ「保育園か幼稚園」

確かに用事の目的は明確ですが、早めに着いて待ち時間があったり、
親でなく祖父母が迎えに行かれたりもしています。


そして何よりも優れている点は、ちょうど属性的に、小さい子供がいるので、

比較的に若い(購買欲が高い)親か、比較的に若い(お金を持っている)祖父母が、ご家族にいらっしゃることです。かなりの重要ポイントです。

子供向けは勿論、シニア向けのサービス等のお店も良いですね。

「保育園か幼稚園」の隣や、道の向い側などに、空き物件がある場合は、要チェックです。

特に、地方や郊外、ベッドタウンでも駅が遠い地域などでは、競合対策、経費対策にもなり、有効な節約手段となります。





でも、どうしても人口の多い都心部以外は。。。と云う方へは、

都会ですので、駅前は一等地で高いし、まあまあ大きい通り沿いでは車も流れが良すぎて。。。
かと言って、そんな巨大な看板も用意できない。。。となると、

ズバリ、いつも渋滞しているポイントや、空かずの踏切近くです。

これは実際に、美味しくない、古い、“狭い”ラーメン店が大成功しています。

今日はここまで。

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